Was Subaru Ever Made in Australia?

Was Subaru ever made in Australia? This question sparks curiosity among car enthusiasts and history buffs alike. Delving into the annals of Subaru’s manufacturing history, we embark on a journey to uncover the truth behind this intriguing inquiry.

Subaru’s manufacturing prowess has left an indelible mark on the automotive landscape. From its humble beginnings to its global expansion, the company’s production operations have played a pivotal role in shaping its success.

Subaru Manufacturing History: Was Subaru Ever Made In Australia

Subaru’s manufacturing history spans over six decades, marked by significant milestones and advancements.

Establishment and Early Years

In 1953, Fuji Heavy Industries (FHI) was established, laying the foundation for Subaru’s automotive journey. The first Subaru vehicle, the 360, was introduced in 1958, marking the company’s entry into the automobile industry.

Although Subaru is well-known for producing high-quality vehicles, it’s worth noting that they have never manufactured cars in Australia. Instead, their production facilities are primarily located in Japan. If you’re curious about Subaru’s offerings beyond passenger cars, you might be wondering does subaru make a truck ? The answer is no, Subaru currently does not produce any truck models.

Global Expansion

Throughout the 1960s and 1970s, Subaru expanded its manufacturing operations globally. In 1968, the company established its first overseas plant in Lafayette, Indiana, USA. This was followed by the construction of plants in Japan, Thailand, and Malaysia, solidifying Subaru’s position as a global automaker.

Technological Advancements

Subaru has consistently invested in research and development, leading to groundbreaking technological advancements. In 1972, the company introduced the Subaru Leone, which featured the innovative Symmetrical All-Wheel Drive system. This system revolutionized the automotive industry, providing enhanced stability and traction, particularly in challenging driving conditions.

Did you know that Subaru was once manufactured in Australia? It’s true! From 1986 to 1996, Subaru vehicles were assembled in Adelaide, South Australia. Read more about this fascinating period in Subaru’s history and discover the impact it had on the Australian automotive industry.

Continued Growth and Innovation

In the following decades, Subaru continued to expand its product lineup and manufacturing capacity. The company introduced iconic models such as the Impreza, Outback, and Forester, which gained widespread popularity for their ruggedness, versatility, and performance. Subaru’s commitment to innovation and customer satisfaction has been a driving force behind its sustained growth and success.

Global Production Locations

Was subaru ever made in australia

Subaru vehicles have been manufactured in various countries worldwide, each playing a significant role in the company’s global production network.

The table below provides a comprehensive list of countries where Subaru vehicles have been produced, along with the years of operation and models produced at each location:

Country Years of Operation Models Produced

Japan 1953-Present Subaru 360, Impreza, Forester, Outback, Legacy, BRZ, WRX
United States 1989-2019 Impreza, Legacy, Outback, Tribeca
Canada 2008-2016 Tribeca, Impreza
Australia 1990-1996 Liberty, Brumby
Thailand 2007-Present Forester, Outback, XV
Malaysia 2008-2013 Impreza, XV
Indonesia 2012-Present XV, BRZ
China 2014-Present Impreza, XV, Outback, Legacy

Australian Automotive Industry

The Australian automotive industry has a rich history that dates back to the early 1900s. At its peak in the 1960s and 1970s, the industry employed over 100,000 people and produced over half a million vehicles per year. However, the industry has since declined, and today only a handful of manufacturers remain.

Although Subaru vehicles were never manufactured in Australia, they are renowned for their exceptional performance in snowy conditions. If you’re planning on driving your Subaru in snowy areas, it’s crucial to consider using snow chains. To learn more about whether your Subaru requires snow chains, check out this informative article: does subaru need snow chains . Understanding the need for snow chains ensures your safety and enhances your Subaru’s capabilities in challenging winter conditions.

There are a number of factors that contributed to the rise of the Australian automotive industry. These include:

  • The availability of cheap labor
  • The government’s protectionist policies
  • The strong demand for cars in Australia

However, the industry also faced a number of challenges, including:

  • The high cost of production
  • The competition from imported cars
  • The changing consumer preferences

These challenges led to the decline of the Australian automotive industry. Today, only a handful of manufacturers remain, including Toyota, Ford, and Holden. These manufacturers produce a limited number of models, and the majority of cars sold in Australia are imported.

Subaru’s Presence in Australia

Subaru has established a strong presence in Australia, with a network of dealerships across the country. The brand has consistently performed well in the Australian automotive market, capturing a significant market share and gaining a loyal customer base.


Subaru operates an extensive network of dealerships throughout Australia, ensuring accessibility for customers in various regions. These dealerships offer a comprehensive range of Subaru vehicles, from sedans and SUVs to performance models, catering to diverse customer needs and preferences.

Sales Volume

Subaru has achieved notable sales success in Australia, consistently ranking among the top-selling automotive brands in the country. The brand’s strong sales performance is attributed to its reputation for reliability, safety, and all-wheel-drive capabilities, which resonate well with Australian consumers.

Market Share, Was subaru ever made in australia

Subaru holds a significant market share in the Australian automotive industry, particularly in the SUV segment. The brand’s Outback and Forester models have consistently been among the best-selling SUVs in the country, contributing to Subaru’s overall market share and brand recognition.

Manufacturing in Australia

The possibility of Subaru manufacturing vehicles in Australia has been a topic of speculation for several years. There are both potential benefits and challenges to such an endeavor.

One potential benefit of Subaru manufacturing in Australia is that it would allow the company to tap into the country’s strong automotive industry. Australia has a long history of manufacturing vehicles, and the country has a skilled workforce that is experienced in building high-quality cars.


  • Access to a skilled workforce
  • Established automotive industry
  • Proximity to key markets


  • High labor costs
  • Small domestic market
  • Competition from other manufacturers

However, there are also some challenges that Subaru would need to overcome if it were to manufacture vehicles in Australia. One challenge is the country’s high labor costs. Australia has one of the highest labor costs in the world, which would make it expensive for Subaru to manufacture vehicles there.

Another challenge is the small domestic market. Australia has a population of just over 25 million people, which is relatively small compared to other countries where Subaru manufactures vehicles. This means that Subaru would need to export a large number of vehicles from Australia in order to make a profit.

Finally, Subaru would face competition from other manufacturers in Australia. The Australian automotive industry is dominated by a few large companies, such as Toyota, Holden, and Ford. Subaru would need to find a way to differentiate its vehicles from those of its competitors in order to be successful.


The question of whether Subaru ever manufactured vehicles in Australia remains unanswered, leaving room for speculation and further exploration. While the company has established a strong presence in the Australian market, its production facilities have been concentrated in other regions.

As the automotive industry continues to evolve, the possibility of Subaru expanding its manufacturing footprint to Australia remains a topic of interest. Only time will tell if the iconic Japanese automaker will one day establish a production base on Australian soil.

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