When Hyundai Venue Launch in India: A Comprehensive Guide

When Hyundai Venue launch in India, it marked a significant milestone for the automotive industry. This compact SUV quickly gained popularity due to its stylish design, feature-rich interior, and competitive pricing. In this comprehensive guide, we’ll delve into the launch details, market positioning, features, and sales performance of the Hyundai Venue in India.

Launched on May 21, 2019, the Hyundai Venue made its grand debut in Mumbai, India. The launch event was a star-studded affair, with Bollywood celebrities and industry experts in attendance. Hyundai also announced exclusive launch offers and promotions, further boosting the excitement surrounding the Venue’s arrival.

Venue’s Indian Launch Date

Hyundai Venue was officially launched in India on May 21, 2019.

This information was announced by Hyundai Motor India Limited (HMIL) in a press release dated April 17, 2019, which is a reliable source.

Venue’s Launch Event

Hyundai Venue’s Indian launch event was a grand affair, held in the bustling city of Mumbai on May 21, 2019. The event was attended by a host of dignitaries, including Bollywood star Shah Rukh Khan, who is also the brand ambassador for Hyundai in India.

The launch event was marked by several key highlights, including the unveiling of the Venue in three variants – E, S, and SX. The event also showcased the Venue’s advanced features, such as its Blue Link connected car technology, 8-inch touchscreen infotainment system, and panoramic sunroof.

The Hyundai Venue is a subcompact SUV that was launched in India in May 2019. It is available with two engine options: a 1.2-liter petrol engine and a 1.4-liter diesel engine. The petrol engine produces 83 PS of power and 114 Nm of torque, while the diesel engine produces 90 PS of power and 220 Nm of torque.

Both engines are mated to a 5-speed manual gearbox, while the petrol engine also gets an optional CVT gearbox. If you’re interested in a BMW with a V10 engine, check out which bmw has a v10 . The Hyundai Venue is a good option for those looking for a compact and affordable SUV.

It offers a good balance of performance, fuel efficiency, and features.

Exclusive Promotions and Offers

During the launch event, Hyundai announced several exclusive promotions and offers for customers who pre-booked the Venue. These offers included cash discounts, exchange bonuses, and loyalty benefits.

Venue’s Market Positioning

The Hyundai Venue is targeted towards young, urban buyers seeking a stylish and feature-rich SUV. It aims to cater to the growing demand for compact SUVs in India, a segment dominated by the Maruti Suzuki Vitara Brezza and the Tata Nexon.The

Venue differentiates itself from its rivals with its bold and sporty design, advanced technology features, and spacious cabin. Its compact dimensions and agile handling make it ideal for city driving, while its elevated ground clearance and rugged exterior provide a sense of adventure.

Competitive Advantages

* Bold and Sporty Design:The Venue’s striking design, with its cascading grille, sleek headlights, and muscular stance, sets it apart from the competition.

Advanced Technology

The Venue offers a wide range of advanced features, including a touchscreen infotainment system with Android Auto and Apple CarPlay, a digital instrument cluster, and a premium audio system.

Spacious Cabin

Despite its compact size, the Venue offers a surprisingly spacious cabin with ample legroom and headroom for both front and rear passengers.

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Value for Money

The Venue is priced competitively, offering a compelling value proposition for buyers seeking a feature-rich and stylish SUV without breaking the bank.

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Venue’s Features and Specifications

When hyundai venue launch in india

The Hyundai Venue offers a range of features and specifications that cater to the needs of Indian car buyers. To provide a comprehensive understanding, we have created a comparative table that highlights the key aspects of the Venue in relation to its competitors.

Engine Performance

The Venue is powered by a 1.0-liter turbocharged petrol engine that delivers 120 horsepower and 172 Nm of torque. This engine is paired with either a 6-speed manual transmission or a 7-speed dual-clutch automatic transmission. The Venue’s competitors, such as the Maruti Suzuki Vitara Brezza and the Tata Nexon, offer similar engine options with comparable power and torque figures.

Fuel Efficiency

The Venue delivers impressive fuel efficiency, with the manual transmission variant offering a claimed mileage of 18.27 kmpl and the automatic transmission variant offering 18.15 kmpl. These figures are on par with the fuel efficiency offered by its competitors, making the Venue an economical choice for daily commutes and long-distance journeys.

Safety Features

The Venue comes equipped with a comprehensive suite of safety features, including dual airbags, ABS with EBD, and a rearview camera. Higher variants of the Venue also offer features such as side and curtain airbags, electronic stability control, and hill-start assist.

These safety features ensure the well-being of occupants and provide peace of mind while driving.

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Interior Amenities

The Venue’s interior is well-equipped with a range of amenities and features. It features an 8-inch touchscreen infotainment system with Apple CarPlay and Android Auto compatibility, a multi-function steering wheel, and automatic climate control. The Venue also offers a spacious cabin with ample legroom and headroom for both front and rear passengers, making it a comfortable choice for families and long journeys.

Venue’s Price and Variants: When Hyundai Venue Launch In India

The Hyundai Venue is available in India in five variants: E, S, SX, SX(O), and SX+.

The official pricing for each variant, as of its launch in May 2019, is as follows:

E Variant

  • Petrol: ₹6.50 lakh
  • Diesel: ₹7.74 lakh

S Variant

  • Petrol: ₹7.53 lakh
  • Diesel: ₹8.78 lakh

SX Variant

  • Petrol: ₹8.60 lakh
  • Diesel: ₹9.85 lakh

SX(O) Variant

  • Petrol: ₹9.99 lakh
  • Diesel: ₹11.23 lakh

SX+ Variant

  • Petrol: ₹11.08 lakh
  • Diesel: ₹12.38 lakh

Hyundai may offer discounts or incentives on the Venue from time to time, so it’s always worth checking with your local dealer for the latest pricing and promotions.

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Venue’s Marketing Campaign

Hyundai’s marketing campaign for the Venue in India was a comprehensive effort that aimed to establish the vehicle as a stylish and feature-packed SUV. The campaign targeted a wide range of potential customers, from young professionals to families.

Target Audience

The primary target audience for the Venue was urban Indian consumers aged between 25 and 45 years. This demographic group is typically tech-savvy, aspirational, and looking for a vehicle that reflects their lifestyle.

Marketing Channels

Hyundai used a variety of marketing channels to reach its target audience, including:

  • Television commercials featuring Bollywood actor Shah Rukh Khan
  • Print advertising in leading newspapers and magazines
  • Digital marketing campaigns on social media and search engines
  • Experiential marketing events at shopping malls and other public spaces

Campaign Theme, When hyundai venue launch in india

The overall theme of the marketing campaign was “The Perfect SUV for Urban India.” This theme emphasized the Venue’s compact size, stylish design, and advanced features, which make it an ideal choice for navigating the busy streets of Indian cities.

Venue’s Sales Performance

The Hyundai Venue has been a successful subcompact SUV in India since its launch in May 2019. It has consistently ranked among the top-selling SUVs in its segment, with strong sales figures and positive customer reviews.

There are several factors contributing to the success of the Venue. These include its stylish design, feature-rich cabin, competitive pricing, and strong brand reputation of Hyundai.

Sales Figures

  • In the first year of its launch, the Venue sold over 100,000 units in India.
  • In the 2020-2021 fiscal year, the Venue sold over 80,000 units, making it the second best-selling SUV in its segment.
  • In the first half of the 2021-2022 fiscal year, the Venue has sold over 50,000 units, continuing its strong sales performance.

The Venue’s sales success is a testament to its overall appeal and value proposition. It has become a popular choice for Indian consumers looking for a stylish, feature-rich, and affordable SUV.

Final Wrap-Up

Since its launch, the Hyundai Venue has consistently ranked among the top-selling SUVs in India. Its combination of style, practicality, and affordability has resonated with Indian consumers. The Venue’s success is a testament to Hyundai’s understanding of the Indian market and its commitment to providing high-quality vehicles that meet the evolving needs of customers.

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